"Nigerian music industry, Live fast die young, good looking corpse"
Here's the second and last part to the write up that was posted last week HERE
we saw Mr. Incredible changing style in his second album. M.I had
turned so commercial in the second album.
Permit me to say, he had
to 'dumb' down his lines because of demands from consumers. I have many
friends who didn't appreciate M.I till he dropped his second album. Of
course, a lot of hip hop lovers complained about it but the fact remains
that M.I got more successful financially after he switched his style.
you cast your mind back a bit, you would remember that asides 'Safe',
the song that brought M.I into limelight was 'Crowd Mentality'. In this
song, he encouraged Nigerians to rise above the crowd mentality of doing
what everyone else does.
Fast forward 5years though, we see things
have changed with him. So would I be correct if I say Mr Incredible has
been caught up in the crowd mentality? What an irony. Well, what can i
say? Man gas chaw.
Another rapper in this category is Olamide.
Baddo, as far as I'm concerned became one of Naija's tightest lyricists
after he dropped his album, RAPSODI. Of course, Rapsodi was loved by
many hip hop fans(and others), a lot even began to compare him with the
late Da Grin. It is however very sad to know that the first
album(raposodi) wasn't generally successful commercially.
wouldn't blame Badolee who had to switch his style to being more
commercial with 'First of All', 'Jale' and several other commercial
songs that followed. The YBNL album brought the Bariga boy to the level
of the likes of wizkid, Davido, Burna Boy. That however doesn't change
the fact that the first album is of more musical value than the second.
it isn't even up to a month ago that the legendary Nigerian rapper,
Mode 9 bitterly complained on radio in Abuja about how Nigerians do not
embrace good music particularly hip hop. He complained bitterly about
how he invests so much in his music, but people still do not listen to
it. Mode 9 is one of Naija's greatest artists(many say he is the best
Nigerian rapper ever), but it's rather unfortunate that our rap legend
unlike the others who sing 'DUST' is not 'Balling'. Why? Because he has
refused to go commercial. We also have dope rappers and artists emerging
everyday. Rappers like Boogey, Rukus (Trybe), Ozone (Aristocrat) and
several others who are GOOD, but the issue is, will these new artists
end up like their predecessors who because of market demand were forced
to change style?
Artists like BEZ, DJinne, Praiz and the likes, make
quality music but the question is, 'are Nigerians ready to patronize
these 'business men' who have quality and long lasting 'services' to
offer or they want the 'sweet' but 'short life' services that will only
last for the moment?
In the words of Boogy, 'yall got double
standards mehn... Its crazy'. Its really crazy because even these really
good artists have to beg before getting air play. IT IS SAD.
looking at the issue from another perspective , I wouldn't deny the
fact that just as we have many great artists in the country, we equally
have the wack artists. Whether you agree or not, many so called artists
in the country are not only lazy but also wack. Many have no talent at
all, but because they see the Davidos and Wizkids 'balling', they want
to 'ball'. These people need to understand that not everybody is made
for music. If all youths start to sing, who would listen to the music
The worst is when these guys with terrible voice go for the
auto-tuning. *shoot me*. At the end of the day, the so-called artist
who has no lyrics and can neither sing nor rap starts to terrorize the
listeners with 'DUST' and to make matters even worse, he probably has a
lot of money to fund his music, so the entire community is forced to
listen to the music that tortures.
And the moment you tell them the
truth, you become a 'hater' as we live in a generation where all critics
are 'haters'. I believe, even if you love music and you have no talent
for it, it is only proper to respect the game enough by staying out of
it because that is not your calling.
I used to rap. Matter of fact, I
wrote my first rap in 2005 back in high school while I was in a group
with two of my classmates. However,I was on and off the music thing for
years till I later decided to quit totally 'cos I wasn't too dedicated
(I wasn't putting enough time and seriousness into it) to the art and
because I respected the game too much to be making half baked ish. Well,
I still gat love for music so I decided to go into artist management,
promotion, Public relations amongst other things. Directly or
indirectly, I am still in the scene. When my artists/friends record,
they send me their songs to listen to so they can hear my
opinion(s).What I'm saying in essence is, the fact that you love music
doesn't mean you have to make it. If you have a lot of money, rather
than wasting it on a career which is not likely to succeed, you could
channel your cash into other aspects of music that would even get you a
With all that has been said, the Nigerian music
industry has grown over the years commercially and it is still growing
but music makers and fans have to ask themselves, do we want to continue
to live with songs with no musical value? I mean songs that can not
stand the test of time. Do we music makers want to continue to rely on
the beats and continue to make 'Dusty' music?Do we producers want to
continue to lie to the artists that they are really dope when their song
is actually really wack?Do we managers want to continue to promote
terrible music all because the artist has money to pay?Music is
intellectual property and it has been said that 'the greatest heritage
of a nation remains the creativity of its citizens'. Are we going to
continue to promote terrible music forgetting that it is more than just
for people to dance, rather, it is our great heritage?. Think about
it....... Thank you
Artists, Fans, Producers, song lovers, everybody, drop your comments below and let's know what you think about this issue..